Chestnut Financial Services Limited

10 Newark Road, Bassingham, LN5 9HA

Call Us: 01522 788887

Email Us:

Chestnut Financial Services Limited

10 Newark Road, Bassingham, LN5 9HA

Call Us: 01522 788887

Email Us:


Financial Services Limited

10 Newark Road,



Call Us: 01522 788887

Email Us:

What IS Financial Planning?

The BIG Financial Planning Question -

Have You Got Enough Money?

We want to solve this question for you!

What does it mean to live a good life? Does it mean enjoying experiences? Love? Success? Opportunity?

Many people have asked us some very important questions, which we see as "will I be ok?" and "will my family be ok?".

Have you ever said 'one day I would like to...'? We need to understand what plans you have for the future and how you have got to where you are.

What if there isn't a 'one day'? We like thinking about what you want out of life - it isn't a rehearsal - our precious time is slipping away.

Why not do it now? We want to help and inspire you to do stuff in the time we have left on this planet, not your money.

We think you want us to answer your questions - whatever they may be - and to work with you to clarify what really makes you happy. If we can understand what really makes you happy, and would do for the rest of your life, then we can come up with a financial plan together to best use your money in making you ... happy! Together we will craft an achievable and fulfilling lifetime financial master plan. This will ensure you have a clear strategy to help you accomplish your life goals and aspirations. Life is not a rehearsal; a plan will make your goals a reality.

Most people are not interested in financial products or investments, they want peace of mind and security about knowing where they are going financially - and knowing what they need to do to secure that desired lifestyle. So, as financial advisers, we look at your current financial plan (if you have one) and see what, if anything, needs changing to help you understand how to achieve what you want to in life!

Obviously we can put together a package that solves your immediate questions and problems, and we like to think we do it well. But from there we offer to provide more in-depth, "joining the dots", financial planning - tailored to the unique needs of our clients and their loved ones. Together we will craft an achievable and fulfilling lifetime financial master plan. This will ensure you have a clear strategy to help you accomplish your life goals and aspirations. Life is not a rehearsal; a plan will make your goals a reality.

So, in thirty years of financial planning, I have only come across three types of clients...

  1. The not enough's - those people needing to rearrange their finances in order not to run out of money, because at the moment they don't have enough for the rest of their lives. And we are great at helping solve those problems.
  2. The too much's - those people who have enough wealth not to run out (within reason), but at risk of not having experienced all that life has to offer before they die, or leaving a large tax bill, and not having provided for their loved ones. We can certainly help get those people rethinking their plans!
  3. The just enough's - those people who could afford to relax and enjoy their life but don't know it. They risk living frugally, working longer than they need to, worry & feel guilty with money. We can give those people much more confidence - and potentially change their lives forever.

As an IFA practice based in Bassingham, Lincolnshire, we focus on delivering great financial planning by discovering what you want from us. We learn from you what freedom means to you in your life and what life you want to lead - now and in the future. Remember - you only live once - life isn't a rehearsal!

Expect us to ask some questions for you to think about - we want to know what you want to achieve, what's important to you, and what isn't.

We are here for you, we want to understand what questions and worries you might have, and solve them where possible.

Something for you to consider - how do you want to live the rest of your life?

  • You may be wondering when you can afford to retire so you can enjoy the longest holiday of your life.
  • You may be unsure about whether you can afford to buy something - now or in the future.
  • You may want clarity around all the changes to pensions and tax legislation and how this affects you.
  • You may be unsure of how much you need to sell your business to achieve and maintain the lifestyle you want.
  • You may want to get your investments and savings on track, or answers to questions about what you have, or whether what you have is right for you.
  • You may want to remove the hassle of managing your own financial strategy and delegate this to a professional, giving you more time.
  • You may be unsure whether your current adviser is working in your best interests and would value a second opinion.

There may be lots of distractions in your life that just get in the way of addressing your issues. If you agree that life is not a rehearsal then our role is to create a financial strategy that will help you achieve the things that you want to do before it is too late.

We will provide answers to your big questions, remove any worries or concerns you may have, and through financial planning aim to achieve your lifestyle objectives sooner than anticipated. What we hope to provide in return for trusting us is peace of mind, financial security, and financial independence.

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Financial Planning Is A Totally Unique Experience

We get to understand what you have now and what's due in the future, so we can see how likely your ambitions are for your lifetime.

We talk about you doing the things you want to do before its too late since life isn’t a rehearsal - setting the time for getting them done.

It takes time to build YOUR financial picture, but it's worthwhile. Looking at expenditure requirements is not as daunting as it sounds. Remember we are talking about you getting and keeping the life you want!

We always talk over what your doubts, fears, worries, and concerns are since we need to feel that the financial plan is going to make you feel happy! Financial planning shows if and when the money will run out, and what changes could be made to avoid that.

Of course, we are independent financial advisers, so we can see if your money has been invested in the right places or attracting too much risk – potentially causing you stress and worry, and potentially to miss your goals.

I have written some basic principles of financial planning below, but there is no substitute for giving us a call and talking through what's on your mind.

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The Importance of Budgeting

You will never, ever, be rich if you spend more than is coming in every month. But if you can master budgeting, this most basic of financial planning skills, the future is bright indeed.

So our starting point is to look at your "financial bucket" - being clear what is inside and outside the bucket, what will happen to it over your lifetime, especially when we think about what is in the bucket at a given time when you want to do something.

We know things cost money, so we always think about the "cost taps":

  • Now tap - Cost of current lifestyle
  • Active retirement tap (the cost of good living in retirement – that’s the plan!), and the
  • Late retirement tap (the stage in life when your needs change – you become too old to do the sort of things you used to – looking for peace of mind that long term health and long term nursing home & care needs can be met
  • Plus the one-offs!

Looking at expenses is not as daunting as it sounds. Getting a fix on what is spent can be enlightening, powerful, and put you in control of your financial future. Not knowing how much you spend is what always causes problems. Remember we are talking about you getting and keeping the life you want!

Be realistic and honest with yourself. You’ll be glad you did.

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Insure Against Disaster

We all like to dream about maybe one day being rich. Very few of us will inherit a fortune or win the lottery, but with careful planning and diligent discipline, we can all be financially free.

There’s a bible story about the wise man building his house upon a rock. When the storm came, his house stood firm. The foolish man, by contrast, built his house on sand and when the storms came, his house was washed away.

All too often our dreams are derailed by some event that we can do nothing about - the storms arrive.

Think about it...

  • Your ability to save into pensions, ISAs, and savings accounts is entirely dependent on you earning an income and saving some of that money.
  • But what if that income is taken away?
  • What if you or the main breadwinner in the house is killed or disabled by accident or injury?

Your health and ability to earn an income is the firm foundation on which your future wealth is built.

We use insurance to reinforce our foundations against the storms.

Insurance is a funny thing. We pay it, hoping we never need it. Sometimes we gripe about the price of it, but when we need to claim, we are very glad we have it.

Insurance is designed to get us back into something like the position we were in before the insured event happened, especially when our emergency funds can't cushion us against the effects of a disaster.

Key Types of Protection

There is a separate page for insurance, and individual pages for specific types, so rather than repeat anything here, you can click here to go directly to the insurance page.

Protection is the bedrock of security

Insurance is a firm foundation on which to build a future worth getting excited about. It can seem like money for nothing but can be worth its weight in gold when the worst happens.

What’s in your bucket at a given time when you need money? How long might you need it for? Could that money run out? These are major questions for financial planners working with their clients to create good financial plans!

Financial planning is fun – using prudent assumptions can see what’s going on in your bucket. You might be amazed at the opportunities that are there. Together we can tailor your financial planning so that you can be confident about where you are heading financially.

What if you discovered you would never run out of money to meet your expenditure plans – why take any financial risk at all? It’s a catastrophe to invest in anything you don’t really need, which do things you didn’t expect. That’s financial stress, it's costly and deeply troubling if financial advisers haven’t taken the time and trouble to understand their client’s true needs.

Quite simply we work on your behalf. Insurance policies (which we have listed separately to give some background information on when they are useful and of what service we can be for you) are simply tools in the bag. Nothing to get excited about. Just something to be used - IF and when necessary – to get the job done.

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Investing Wisely

Having mastered budgeting and insured ourselves against disaster, we can turn our attention to the future and begin to build that future for ourselves.

Those two words, “investing wisely” are so simple, but cover a huge array of choices of investments, tax wrappers, providers, costs, asset classes and methods of investing.

For most of us, the good news is that our investment regime should be very simple. Essentially it comes down to these things:

Understand What You Want to Achieve In The Future

We listen: you tell us your goals and aspirations, what you want the rest of your life to look like. So this is a really important stage; it is your chance to talk about the life you want to have.

Cost It

Secondly, we together calculate the cost of your current and desired future lifestyle, building in all your future goals and aspirations.

Fund It

We match your current and future incomes and assets against your current and future lifestyle costs. Clearly and directly, we will tell you what you need to be doing now in order that you do not run out of money later. This is your road-map to financial independence and peace of mind.

Don't Take Unnecessary Risk

In my opinion, millions of investors take far more risk when investing than they need to. Every client deserves the peace of mind, particularly in today’s volatile investment markets, knowing they are invested wisely. So my recommendations are based on where you are now and where you want to be – not just how much financial pain you can take from losses – but realistic, achievable, investment returns – based on what you need.

When you know what your financial future looks like you start to understand what level of return you really need when investing, and only then consider the investment risk you need to take and are prepared for (risk is, after all, a measure of the pain you are prepared to take).

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In a Nutshell

Whatever your circumstances, no matter how much or little money you have got, understanding your money and what's going to happen to your bucket, enables you to take control and live life more fully.

So hopefully now you can see why a financial planner is a really good value - sorting the wheat from the chaff to see that you can lead the life you want to lead, safe from catastrophes.

I’m thinking that if you read this far, you’re keen to get your finances in order and secure your future. So, more power to you on this exciting journey.

So feel free to contact me and talk about our financial planning service and I’ll do all I can to help!

Photo of Emma Francis, Office Manager, for Chestnut Financial Services Limited

Please Get In Touch

We always look forward to speaking with our clients.

You can telephone our office on 01522 788887.

Or you can email us - our address is

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The guidance and/or advice contained within this website is subject to the UK regulatory regime, and is therefore targeted at consumers based in the UK.

Chestnut Financial Services Limited. Registered in England no 9918363. Registered office: 10 Newark Road, Bassingham, LN5 9HA. Authorised and regulated by the Financial Conduct Authority No. 840940